# Communication and content strategy · Zorraquino
> Communication strategy, campaigns and content to organise messages, express the brand and build relationships with its audiences.
URL: https://www.zorraquino.com/en/approach/content

[Approach](https://www.zorraquino.com/en/approach) / Communication

# Give direction to what a brand says

Communication strategy, campaigns and content to express the brand, build relationships and drive a response.

Approach

## A clear message. An expression with character

We connect what the organisation needs to achieve with what its audiences need to understand. We look deep into people's motivations to develop communication and digital content strategies that make organisations' work easier, stronger and more dynamic, so they reach their business goals and connect with their audience in the best possible way.

When it makes sense

- You need to launch a new offer or support a change in the organisation.
- Your channels send scattered messages or an inconsistent image.
- Content production needs a shared direction and more continuity.

## What we can solve

### Communication strategy

Defining goals, audiences, messages and channels to organise what to say, to whom and for what purpose.

### Concept and campaigns

Creative ideas and campaign development that connect the message with the brand's identity.

### Content and production

Editorial, graphic, audiovisual and interactive content, from concept to adaptations.

### Social media

Editorial judgement, content and community management in the right channels for each brand.

### What you get

Communication plan, message hierarchy and creative concept. Depending on the scope, also an editorial calendar, pieces and adaptations, production guidelines and a framework to evaluate the response.

## How we work

### 01\. Agree the goal

We define who we need to reach and what understanding, perception or response we want to work on.

### 02\. Build the message

We pin down the narrative, the concept and the role of each channel.

### 03\. Produce and roll out

We develop the content and organise its versions, reviews and publication.

### 04\. Evaluate the response

We review the agreed indicators and adjust messages, formats and continuity.

Scope and stages are adapted to each brief; there is no need to commission the whole process.

Communication builds on the brand and can connect with acquisition, digital content and experience. Each discipline keeps a clear responsibility within the whole.

## Connects with

[Brand](https://www.zorraquino.com/en/approach/brand)[Marketing](https://www.zorraquino.com/en/approach/marketing)[Experience](https://www.zorraquino.com/en/approach/experience)

## 05 Before we start

### Are communication and marketing the same service?

No. Communication defines and develops messages, campaigns and content. Marketing works on how to attract demand, make conversion easier and keep the relationship with customers. They can connect in the same project.

### Can we commission a specific campaign?

Yes. Also a strategy, a content system or ongoing editorial support. The scope is defined according to the goal and the capabilities your team already has.

### How is communication evaluated?

With indicators suited to the goal: understanding, engagement, perception or response, among others. Not all communication has to be measured by immediate sales.

Contact

## What does your organisation need to say?

Tell us who you want to reach and what should change after they hear from you.

[Let's talk about your communication](https://www.zorraquino.com/en/contact)