# Service design, digital product and UX/UI · Zorraquino
> Customer experience, service design, digital product and UX/UI to connect people's needs with business goals.
URL: https://www.zorraquino.com/en/approach/experience

[Approach](https://www.zorraquino.com/en/approach) / Experience

# Design products and services that work

Customer experience, service design and digital product to connect people's needs with the organisation's goals.

Approach

## From the whole journey to the detail of every interaction

We design how a service is accessed, used and delivered. We connect touchpoints, processes and interfaces to improve usefulness, understanding and consistency. We prototype and test decisions before scaling up investment in development.

When it makes sense

- People struggle to understand or use a service.
- Your digital product needs to evolve without losing consistency.
- Channels and teams offer experiences that are disconnected from one another.

## What we can solve

### Customer experience

Analysing and designing journeys to find pain points and opportunities in the relationship with the organisation.

### Service design

Defining how the service works for people and which processes, resources and teams make it possible.

### Digital product and UX/UI

Information architecture, flows, prototypes and interfaces for websites, apps and platforms.

### Design systems

Components, patterns and usage guidelines to keep the product consistent and easy to evolve.

Accessibility, content and interface behaviour are part of the design process. Motion is used when it helps to guide, explain or express the brand.

### What you get

Journeys, service models, flows, prototypes and interfaces, depending on the scope. The work can include usability testing, a design system and specifications for implementation.

## How we work

### 01\. Understand the use

We research the tasks, the pain points and the conditions in which the solution has to work.

### 02\. Model the experience

We define the journey, the service and how its touchpoints relate to each other.

### 03\. Design and test

We develop alternatives and prototypes and evaluate them with the agreed methods.

### 04\. Support implementation

We document the decisions and review how they are carried into the product or service.

Scope and stages are adapted to each brief; there is no need to commission the whole process.

The design can be implemented with our development team or with the client's supplier. Evaluation afterwards helps prioritise improvements in use, understanding and adoption.

## Connects with

[Research](https://www.zorraquino.com/en/approach/research)[Technology](https://www.zorraquino.com/en/approach/technology)[Marketing](https://www.zorraquino.com/en/approach/marketing)

## 05 Before we start

### Can we commission the design without the development?

Yes. We define the deliverables and the coordination needed to work with your technology team or an external supplier.

### How do you validate that a solution works?

We agree what needs to be checked and with which method. Testing with people, when it is part of the brief, is kept separate from expert review and technical checks.

### Do you include accessibility?

We build it in as a design criterion. The scope of evaluation and verification is agreed for each project; a visual proposal on its own does not prove that the final product complies.

Contact

## Where does the experience need to improve?

Tell us who uses your product or service and what they find hard to do.

[Let's talk about your digital experience](https://www.zorraquino.com/en/contact)