# Digital marketing, acquisition and conversion · Zorraquino
> Acquisition, conversion and customer relationship strategy. Channels, content and data connected to business goals.
URL: https://www.zorraquino.com/en/approach/marketing

[Approach](https://www.zorraquino.com/en/approach) / Marketing

# Reach and grow

Acquisition, conversion and customer relationships to connect digital presence with business opportunities.

Approach

## Every channel within a shared strategy

We define how to attract the right audiences, help them move forward and keep the relationship going. We connect channels, content and data to prioritise actions and test hypotheses. We measure against the agreed goals, separating activity, response and business results.

When it makes sense

- Your digital presence is not generating the opportunities you need.
- There is interest in your offer, but it is lost before it reaches contact or purchase.
- You need continuity in your customer relationships and order in your measurement.

## What we can solve

### Search engine optimisation

Architecture, content and technical improvements to work on the organic visibility of the offer.

### Visibility in AI search

Reviewing the clarity, structure and consistency of brand information and assessing its presence within a defined scope.

### Campaigns and paid media

Planning and managing campaigns to reach relevant audiences, with goals and optimisation criteria.

### CRM and automation

Designing communications and relationship journeys connected to the available data and systems.

### Analytics and measurement

Defining indicators and dashboards to interpret performance and prioritise decisions.

### Conversion optimisation

Analysing journeys and experimenting with content, interfaces and touchpoints to test improvements.

### What you get

Action plan, channel priorities and measurement framework. Depending on the brief, campaigns, relationship journeys, dashboards and an experimentation programme.

## How we work

### 01\. Diagnose the journey

We review goals, audiences, channels and data to find opportunities and pain points.

### 02\. Prioritise and measure

We agree what to activate first, which indicators to watch and what information is missing.

### 03\. Activate and experiment

We launch the actions and test hypotheses with experiments suited to the context.

### 04\. Learn and adjust

We interpret results, review their limits and decide where to focus the next effort.

Scope and stages are adapted to each brief; there is no need to commission the whole process.

Marketing connects with Communication's messages, Experience's journeys and Technology's integrations. Evolution is organised with agreed priorities and reviews.

## Connects with

[Communication](https://www.zorraquino.com/en/approach/content)[Experience](https://www.zorraquino.com/en/approach/experience)[Technology](https://www.zorraquino.com/en/approach/technology)

## 05 Before we start

### Do all channels need to be activated?

No. The choice depends on the goal, the audience, the resources and the information available. The work can start with a diagnosis or a specific intervention.

### Do you guarantee appearing in AI assistants' answers?

We do not offer it as a guarantee. We define which information to work on, which environments to monitor and how to evaluate changes within the agreed scope.

### How do you connect the work with business results?

We agree indicators and a baseline when data is available. We separate activity, response and business metrics, and make clear which results can be attributed to the work and which cannot.

Contact

## Where is the opportunity being lost?

Tell us how your customers reach you today and what you need to improve along that journey.

[Let's talk about your marketing](https://www.zorraquino.com/en/contact)