# Business strategy and innovation · Zorraquino
> Value propositions, business models and digital strategy to choose opportunities, prioritise initiatives and guide innovation.
URL: https://www.zorraquino.com/en/approach/strategy

[Approach](https://www.zorraquino.com/en/approach) / Strategy

# Define how to compete and grow

Value propositions, business models and priorities to guide innovation and digital evolution.

Approach

## Choose where it is worth moving forward

We help pin down which opportunities to develop, for whom and with which proposition. We weigh alternatives and feasibility conditions to turn ambition into priorities. Strategy connects with the brands, products and services that will put it into practice.

When it makes sense

- You have several initiatives under way and need to decide where to focus investment.
- You want to define a new product or service before building it.
- Your offer needs to evolve to stay relevant and stand out.

## What we can solve

### Growth opportunities

Exploring needs, audiences and uses that can open new avenues for the business.

### Value proposition

Defining what to offer, to whom and why that offer deserves to be chosen.

### Business models

Designing how an offer creates, delivers and captures value, making assumptions and feasibility conditions explicit.

### Digital strategy

Defining the role of digital channels, products and services in the relationship with customers and users.

### Priorities and roadmap

Sequencing initiatives, dependencies, resources and evaluation criteria to guide delivery.

### What you get

Strategic alternatives, a defined proposition and a roadmap with priorities. The scope can include business hypotheses, feasibility criteria, a validation plan and tracking indicators.

## How we work

### 01\. Frame the challenge

We agree the problem, the ambition and the constraints with the people who have to make the decision.

### 02\. Build alternatives

We explore different answers and make their assumptions, opportunities and demands explicit.

### 03\. Test what matters

We assess the most relevant hypotheses through research, prototypes and analysis suited to the brief.

### 04\. Choose and set direction

We pin down what to push forward, what to drop and how to organise the next steps.

Scope and stages are adapted to each brief; there is no need to commission the whole process.

The roadmap can be delivered with Zorraquino, with your team or with other specialists. What matters is keeping the reasoning behind the decision.

## Connects with

[Research](https://www.zorraquino.com/en/approach/research)[Brand](https://www.zorraquino.com/en/approach/brand)[Experience](https://www.zorraquino.com/en/approach/experience)

## 05 Before we start

### Do we need to have the project defined?

No. The brief can start precisely by pinning down the problem, weighing alternatives and deciding whether an initiative is worth developing.

### Does a strategy project always end in development?

No. It can conclude with a decision, a roadmap or a recommendation to adjust, postpone or drop an initiative.

### Can you work with our leadership team and other suppliers?

Yes. We define responsibilities and decision points to work with the teams and specialists who need to be involved.

Contact

## What decision does your business need?

Tell us what you want to change and what you need to resolve before moving forward.

[Let's talk about your strategy](https://www.zorraquino.com/en/contact)