# Buzz: what it is and how it works · Zorraquino
> Buzz is the volume of conversation, mentions and attention a brand, product or topic generates at a given moment.
URL: https://www.zorraquino.com/en/dictionary/advertising/buzz.html

# Buzz

Buzz is the volume of conversation, mentions and attention that a brand, product, person or topic generates at a given moment

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It shows up in social media comments, press coverage, searches and personal recommendations. In itself it is neither positive nor negative: it describes how much people talk, not the tone, so it is analysed alongside sentiment.

Brands try to create buzz through launches, eye-catching stunts or partnerships, and track it with social listening tools. It should not be confused with hype, which is inflated expectation, or with word of mouth, the person-to-person recommendation that often fuels it.

Also known as

Word-of-mouth buzz

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Buzz tracking](https://www.zorraquino.com/en/dictionary/digital-marketing/buzz-tracking.html)
- [Hype](https://www.zorraquino.com/en/dictionary/advertising/hype.html)
- [Word-of-mouth marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/word-of-mouth.html)