# CTR: what it is and how it works · Zorraquino
> CTR is the percentage of impressions that result in a click on an ad, link or result.
URL: https://www.zorraquino.com/en/dictionary/advertising/click-through-rate.html

# CTR

CTR is the percentage of impressions that result in a click on an ad, link or result

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is calculated by dividing clicks by impressions and multiplying by a hundred. It should be compared across similar contexts. A high CTR can indicate relevance, but also a confusing or sensationalist promise; it is worth reviewing the experience and results that follow the click.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Cost per click](https://www.zorraquino.com/en/dictionary/advertising/cost-per-click.html)
- [Cost per thousand impressions](https://www.zorraquino.com/en/dictionary/advertising/cost-per-mille.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)