# Content network: what it is and how it works · Zorraquino
> A content network brings together advertising inventory for distribution through an intermediary.
URL: https://www.zorraquino.com/en/dictionary/advertising/content-network.html

# Content network

A content network brings together advertising inventory for distribution through an intermediary. It provides access to different sites or applications through a single purchasing system

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The expression also appears in historical documentation for advertising products. It does not identify a single inventory or guarantee the quality of every placement. Planning should consider where advertisements appear, how the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) is estimated and what controls exist over context, viewability and invalid activity.

Also known as

Display network, Ad network

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Contextual advertising](https://www.zorraquino.com/en/dictionary/advertising/contextual-advertising.html)
- [Google AdSense](https://www.zorraquino.com/en/dictionary/advertising/google-adsense.html)
- [Display advertising](https://www.zorraquino.com/en/dictionary/advertising/display-media.html)