# Cost per click: what it is and how it works · Zorraquino
> Cost per click, or CPC, expresses the average cost of each click a campaign receives. It is calculated by dividing spend by clicks.
URL: https://www.zorraquino.com/en/dictionary/advertising/cost-per-click.html

# Cost per click

Cost per click, or CPC, expresses the average cost of each click a campaign receives

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is calculated by dividing spend by clicks. It can also name a bidding or buying model. A low CPC does not guarantee profitability: what matters is what happens after the click and whether the audience fits the offering.

Also known as

CPC

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Variants and linked concepts

- **Average CPC.** Average CPC is obtained by dividing spend by clicks. It should be distinguished from a maximum bid set in the platform.
- **Maximum CPC.** Maximum CPC is a bid limit in set-ups that allow it. It is not necessarily the cost finally paid.
- **PPC.** PPC stands for pay per click and describes a buying model. CPC expresses the observed or configured cost per click.

## Related concepts

- [Cost per acquisition](https://www.zorraquino.com/en/dictionary/advertising/cost-per-acquisition.html)
- [Cost per lead](https://www.zorraquino.com/en/dictionary/advertising/cost-per-lead.html)
- [Cost per thousand impressions](https://www.zorraquino.com/en/dictionary/advertising/cost-per-mille.html)