# Dashboard: what it is and how it works · Zorraquino
> A dashboard presents indicators and context for monitoring an activity and making decisions.
URL: https://www.zorraquino.com/en/dictionary/advertising/dashboard.html

# Dashboard

A dashboard presents indicators and context for monitoring an activity and making decisions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should prioritise questions, show comparable periods and make relevant changes understandable. The choice of metrics matters more than the number of charts. An indicator needs a definition and a source so that different teams interpret it the same way.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [KPI](https://www.zorraquino.com/en/dictionary/digital-marketing/kpi-key-performance-indicator.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)