# Earned media: what it is and how it works · Zorraquino
> Earned media is the exposure and mentions a brand obtains without directly buying that advertising space.
URL: https://www.zorraquino.com/en/dictionary/advertising/earned-media.html

# Earned media

Earned media is the exposure and mentions a brand obtains without directly buying that advertising space

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can include editorial coverage, recommendations and spontaneous conversations. Whether it appears and what it says are not fully under the brand's control. It is worth distinguishing it from paid collaborations, even when these produce similar formats.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Paid media](https://www.zorraquino.com/en/dictionary/advertising/paid-media.html)
- [Owned media](https://www.zorraquino.com/en/dictionary/advertising/own-media.html)
- [Media plan](https://www.zorraquino.com/en/dictionary/digital-marketing/media-plan.html)