# Testimonial: what it is and how it works · Zorraquino
> A testimonial is a statement by a person used to communicate their experience or opinion of an offering.
URL: https://www.zorraquino.com/en/dictionary/advertising/endorsement.html

# Testimonial

A testimonial is a statement by a person used to communicate their experience or opinion of an offering. It may appear on a website, in a campaign or in a commercial presentation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should represent what that person can substantiate and explain any relationship that may affect its interpretation. An individual case should not be turned into a guaranteed result for every customer. Accuracy, context and commercial disclosure are part of its credibility, alongside how it is presented.

Also known as

Endorsement

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Brand ambassador](https://www.zorraquino.com/en/dictionary/branding/brand-ambassador.html)
- [Influencer marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer-marketing.html)
- [Google review](https://www.zorraquino.com/en/dictionary/internet/google-review.html)