# Google Ads: what it is and how it works · Zorraquino
> Google Ads is Google's advertising platform for managing campaigns across its properties and partner networks.
URL: https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html

# Google Ads

Google Ads is Google's advertising platform for managing campaigns across its properties and partner networks

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It allows objectives, audiences, formats and budgets to be configured according to the available options. It was previously called Google AdWords. Ad position and delivery depend on various factors, so placing the highest bid is not enough to guarantee a result.

Also known as

Google AdWords

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Google Analytics 4](https://www.zorraquino.com/en/dictionary/advertising/google-analytics.html)
- [Google Tag Manager](https://www.zorraquino.com/en/dictionary/advertising/google-tag-manager.html)
- [Ad impression](https://www.zorraquino.com/en/dictionary/advertising/impression.html)

## References

- [Google: the change from AdWords to Google Ads](https://support.google.com/google-ads/answer/9028765?hl=es)