# Google Analytics 4: what it is and how it works · Zorraquino
> Google Analytics 4, or GA4, is Google's analytics platform, which organises the measurement of websites and apps around events.
URL: https://www.zorraquino.com/en/dictionary/advertising/google-analytics.html

# Google Analytics 4

Google Analytics 4, or GA4, is Google's analytics platform, which organises the measurement of websites and apps around events

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It allows acquisition, behaviour and results to be studied according to how it has been configured. It requires defining consistent events, parameters and measurement criteria. Its data can be affected by consent, identification and modelling; a report does not automatically represent all real activity.

Also known as

GA4, Google Analytics

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Google Ads](https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [Cost per acquisition](https://www.zorraquino.com/en/dictionary/advertising/cost-per-acquisition.html)

## References

- [Google: the move to GA4](https://support.google.com/analytics/answer/10089681?hl=es)