# Hot list: what it is and how it works · Zorraquino
> A hot list is a commercial expression for contacts with a recent relationship or signals of interest relevant to an offering.
URL: https://www.zorraquino.com/en/dictionary/advertising/hot-list.html

# Hot list

A hot list is a commercial expression for contacts with a recent relationship or signals of interest relevant to an offering. It has no universal definition or threshold

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The classification should explain which signals it uses and how long they are considered current. A previous interaction does not authorise every subsequent contact or demonstrate readiness to buy. Its usefulness lies in prioritising relevant attention while keeping the preferences and context of each relationship up to date.

Also known as

Hot prospect list, Responder list

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Lead](https://www.zorraquino.com/en/dictionary/digital-marketing/lead.html)
- [Database marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/database-marketing.html)
- [General Data Protection Regulation](https://www.zorraquino.com/en/dictionary/digital-marketing/general-data-protection-regulation.html)