# Jingle: what it is and how it works · Zorraquino
> A jingle is a short, catchy piece of music, usually sung, created for an ad or brand so that its message is remembered.
URL: https://www.zorraquino.com/en/dictionary/advertising/jingle.html

# Jingle

A jingle is a short, catchy piece of music, usually sung, created for an advertisement or brand so that its message is remembered

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It usually includes the brand name or slogan and relies on a simple, repeatable melody. It began on radio, spread to television and now also appears in online video, digital audio and social media.

It is part of a brand’s sonic identity, but it is not the same as a sonic logo (a signature a few seconds long, not necessarily with lyrics) or a licensed track used in an ad. An effective jingle is memorable and consistent with the brand’s personality; using it consistently over time strengthens the association.

Also known as

Advertising jingle

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Audio branding](https://www.zorraquino.com/en/dictionary/branding/audiobranding.html)
- [Slogan](https://www.zorraquino.com/en/dictionary/branding/slogan.html)
- [Sonic logo](https://www.zorraquino.com/en/dictionary/branding/audio-brand.html)