# Landing page: what it is and how it works · Zorraquino
> A landing page is a page designed to respond to a specific intent and make an action easier.
URL: https://www.zorraquino.com/en/dictionary/advertising/landing-page.html

# Landing page

A landing page is a page designed to respond to a specific intent and make an action easier

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should be consistent with the message or link that leads to it and explain the value of the proposition. It may ask for an enquiry, a sign-up or a download. Its evaluation combines comprehension, accessibility, performance and conversion quality.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Call to action](https://www.zorraquino.com/en/dictionary/digital-marketing/cta.html)
- [Conversion funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-funnel.html)
- [Customer lifetime value](https://www.zorraquino.com/en/dictionary/digital-marketing/ltv.html)