# Maximum CTR: what it is and how it works · Zorraquino
> Maximum CTR is the highest click-through rate recorded in an online campaign, at a given moment or by its best-performing ad.
URL: https://www.zorraquino.com/en/dictionary/advertising/maximum-click-through-rate.html

# Maximum CTR

Maximum CTR is the highest click-through rate recorded in an online advertising campaign, either at a given moment or by its best-performing ad

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is not a standard metric in ad platforms but a way of referring to the peak CTR within an analysis. It can serve as a benchmark for comparing creatives or identifying which combination of message, format and targeting attracts the most clicks.

A very high CTR does not necessarily mean good results: it may stem from a misleading ad, accidental clicks or invalid traffic. It should therefore be read alongside conversion rate and visit quality.

Also known as

Peak CTR, Highest click-through rate

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [CTR](https://www.zorraquino.com/en/dictionary/advertising/click-through-rate.html)
- [Click-through](https://www.zorraquino.com/en/dictionary/advertising/clickthrough.html)
- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)