# Maximum CPC: what it is and how it works · Zorraquino
> Maximum CPC is the bid limit per click set by an advertiser using a strategy that supports that control. It is not necessarily the final price of each click.
URL: https://www.zorraquino.com/en/dictionary/advertising/maximum-cost-per-click.html

# Maximum CPC

Maximum CPC is the bid limit per click set by an advertiser using a strategy that supports that control. It is not necessarily the final price of each click

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

How it works depends on the auction and the campaign strategy. The figure should be considered in relation to the expected value of visits and subsequent outcomes. This entry explains the concept without treating a particular platform's configuration options as permanent.

Also known as

Max CPC, Maximum cost per click

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Average CPC](https://www.zorraquino.com/en/dictionary/advertising/average-cost-per-click.html)
- [Cost per click](https://www.zorraquino.com/en/dictionary/advertising/cost-per-click.html)
- [Quality Score](https://www.zorraquino.com/en/dictionary/digital-marketing/quality-score.html)