# Minimum CPC: what it is and how it works · Zorraquino
> Minimum CPC is an expression for the minimum amount per click required or accepted in a particular advertising context.
URL: https://www.zorraquino.com/en/dictionary/advertising/minimum-cost-per-click.html

# Minimum CPC

Minimum CPC is an expression for the minimum amount per click required or accepted in a particular advertising context. There is no universal minimum that applies to every campaign

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It may appear in historical documentation or specific buying terms. Interpreting a figure requires knowing what it represents and which system uses it. It should not be confused with the observed [average CPC](https://www.zorraquino.com/en/dictionary/advertising/average-cost-per-click.html), a bid recommendation or the cost needed to obtain a particular position.

Also known as

Minimum bid

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Maximum CPC](https://www.zorraquino.com/en/dictionary/advertising/maximum-cost-per-click.html)
- [Quality Score](https://www.zorraquino.com/en/dictionary/digital-marketing/quality-score.html)
- [Google Ads](https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html)