# Paid media: what it is and how it works · Zorraquino
> Paid media is space or distribution that an organisation pays for in order to reach an audience.
URL: https://www.zorraquino.com/en/dictionary/advertising/paid-media.html

# Paid media

Paid media is space or distribution that an organisation pays for in order to reach an audience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It includes advertising on search engines, social networks, publications and other media. It allows distribution to be planned, within limits depending on the channel. Its effectiveness should be analysed in terms of results and the quality of exposure, as well as the volume bought.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Earned media](https://www.zorraquino.com/en/dictionary/advertising/earned-media.html)
- [Owned media](https://www.zorraquino.com/en/dictionary/advertising/own-media.html)
- [Media plan](https://www.zorraquino.com/en/dictionary/digital-marketing/media-plan.html)