# PPA (pay per action): what it is and how it works
> PPA, or pay per action, is a purchasing model in which payment is made for an agreed action, such as a registration or purchase.
URL: https://www.zorraquino.com/en/dictionary/advertising/pay-per-action.html

# PPA (pay per action)

PPA, or pay per action, is a purchasing model in which payment is made for an agreed action, such as a registration or purchase. It requires definitions of validity, attribution and counting conditions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is related to CPA, which is also used to name purchasing models but may simply refer to the cost-per-action metric. The distinction matters: calculating a CPA does not imply that the publisher or platform billed for that action. PPL and PPS specify particular types of outcome.

Also known as

Pay per action, CPA

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [CPA (cost per action)](https://www.zorraquino.com/en/dictionary/advertising/cost-per-action.html)
- [Pay per lead (PPL)](https://www.zorraquino.com/en/dictionary/digital-marketing/pay-per-lead.html)
- [Pay per sale (PPS)](https://www.zorraquino.com/en/dictionary/digital-marketing/pay-per-sale-pps.html)