# Pop-up: what it is and how it works · Zorraquino
> A pop-up is an element that appears over the current content. It may be a browser window or an overlay within the page; the two behave differently.
URL: https://www.zorraquino.com/en/dictionary/advertising/pop-up.html

# Pop-up

A pop-up is an element that appears over the current content. It may be a browser window or an overlay within the page; the two behave differently

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Whether in a [browser](https://www.zorraquino.com/en/dictionary/internet/web-browser.html) window or an in-page dialog, it should have a clear purpose, manage focus and provide an understandable way out. Critical information should not depend on a fleeting appearance. Its effect on the experience depends on timing and interference with the task, not just the name of the format.

Also known as

Popup, Pop-up window, Modal

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Pop-under ad](https://www.zorraquino.com/en/dictionary/advertising/pop-under.html)
- [Interstitial ad](https://www.zorraquino.com/en/dictionary/advertising/interstitial.html)
- [Lightbox](https://www.zorraquino.com/en/dictionary/digital-marketing/lightbox.html)