# Product placement: what it is and how it works · Zorraquino
> Product placement integrates a brand or product into a work or piece of content, for example within an audiovisual scene.
URL: https://www.zorraquino.com/en/dictionary/advertising/product-placement.html

# Product placement

Product placement integrates a brand or product into a work or piece of content, for example within an audiovisual scene. It differs from a separate advertisement because it forms part of what is shown

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its presence may involve different agreements and purposes; not every appearance constitutes a paid advertising arrangement. Where a commercial relationship exists, it should be transparent to the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html). Integration into the narrative does not guarantee credibility or a favourable response to the brand.

Also known as

Embedded marketing, Brand placement

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Branded content](https://www.zorraquino.com/en/dictionary/digital-marketing/branded-content.html)
- [Native advertising](https://www.zorraquino.com/en/dictionary/advertising/native-advertising.html)
- [Influencer marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer-marketing.html)