# Ranking: what it is and how it works · Zorraquino
> Ranking is the position a result occupies in an ordered list for a query or context.
URL: https://www.zorraquino.com/en/dictionary/advertising/ranking.html

# Ranking

Ranking is the position a result occupies in an ordered list for a query or context. In search, it may refer to organic results or advertisements, which are selected through different systems

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Position can vary by location, device and presentation of results. An average does not necessarily reproduce what each person saw. Assessing visibility requires relating it to impressions, clicks and the usefulness of visits, without treating an isolated position as a business outcome.

Also known as

Search ranking, Search position, Ad Rank

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [SERP](https://www.zorraquino.com/en/dictionary/digital-marketing/serp.html)
- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [Quality Score](https://www.zorraquino.com/en/dictionary/digital-marketing/quality-score.html)