# Rich media banners: what it is and how it works · Zorraquino
> A rich media banner is a digital ad with video, audio, animation or interactive elements that let people do more than click.
URL: https://www.zorraquino.com/en/dictionary/advertising/rich-media-banners.html

# Rich media banners

A rich media banner is an enhanced digital ad that includes video, audio, animation or interactive elements allowing people to do more than click

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Unlike a static banner or simple animation, a rich media format can expand, show a carousel, play video, include a small game, a form or a map without leaving the page. As well as clicks, it can measure interactions such as expansions, dwell time or plays.

Today they are built in HTML5, following the demise of Flash, and must respect publisher and industry guidelines on file weight, sound and behaviour, since intrusive formats harm the experience and encourage ad blocking.

Also known as

Rich media ads

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Banner ad](https://www.zorraquino.com/en/dictionary/advertising/banner.html)
- [Expandable banner](https://www.zorraquino.com/en/dictionary/advertising/extensible-banner.html)
- [Ad blocking](https://www.zorraquino.com/en/dictionary/advertising/ad-blocking.html)