# ROAS: what it is and how it works · Zorraquino
> ROAS relates the revenue attributed to advertising to the advertising spend used to generate it.
URL: https://www.zorraquino.com/en/dictionary/advertising/roas.html

# ROAS

ROAS relates the revenue attributed to advertising to the advertising spend used to generate it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is expressed as a ratio or percentage and needs a consistent definition of revenue and attribution. It is not the same as profit or the business's ROI. An apparently high ROAS can hide costs, returns or sales that would have happened without the campaign.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [ROI](https://www.zorraquino.com/en/dictionary/advertising/return-on-investment.html)
- [Attribution model](https://www.zorraquino.com/en/dictionary/digital-marketing/attribution-model.html)
- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)