# Share of voice: what it is and how it works · Zorraquino
> Share of voice expresses a brand's proportion of presence relative to a defined set of competitors and scope.
URL: https://www.zorraquino.com/en/dictionary/advertising/share-of-voice.html

# Share of voice

Share of voice expresses a brand's proportion of presence relative to a defined set of competitors and scope

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be calculated on spend, mentions, impressions or another measure, depending on the study. The basis must be made explicit for the result to be interpretable. Having more presence than others does not automatically mean more preference or market share.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Cost per thousand impressions](https://www.zorraquino.com/en/dictionary/advertising/cost-per-mille.html)
- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)