# Skyscraper: what it is and how it works · Zorraquino
> A skyscraper is a tall, vertical advertising format used in web layouts, usually alongside the content.
URL: https://www.zorraquino.com/en/dictionary/advertising/skyscraper.html

# Skyscraper

A skyscraper is a tall, vertical advertising format used in web layouts, usually alongside the content. Historical size references include 120 × 600 and 160 × 600 pixels

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Not every interface has a suitable sidebar for it. The presentation should adapt to the actual space and reserve dimensions to avoid layout shifts. A tall format does not guarantee that the entire creative remains visible or that the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) has paid attention to it.

Also known as

Wide skyscraper

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Banner ad](https://www.zorraquino.com/en/dictionary/advertising/banner.html)
- [Medium rectangle](https://www.zorraquino.com/en/dictionary/advertising/mid-page-unit.html)
- [In-page ad formats](https://www.zorraquino.com/en/dictionary/advertising/integrated-formats.html)