# Sponsored link: what it is and how it works · Zorraquino
> A sponsored link is a link whose placement or distribution arises from an advertising relationship.
URL: https://www.zorraquino.com/en/dictionary/advertising/sponsored-link.html

# Sponsored link

A sponsored link is a link whose placement or distribution arises from an advertising relationship. It may appear in a search ad, a paid recommendation or another purchased placement

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should be distinguished from an independent editorial reference. On a website, identifying its commercial nature helps people and systems that interpret links. An advertisement in a [search engine](https://www.zorraquino.com/en/dictionary/internet/search-engine.html) is one possible use, but the term does not define a single format or payment model: those conditions belong to the agreement or platform being used.

Also known as

Search ad, Paid search result, Text ad

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [SEM](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-marketing.html)
- [PPC (pay per click)](https://www.zorraquino.com/en/dictionary/advertising/pay-per-click.html)
- [SERP](https://www.zorraquino.com/en/dictionary/digital-marketing/serp.html)