# Street marketing: what it is and how it works · Zorraquino
> Street marketing carries out communication activities in public spaces through interventions, activities or encounters associated with a brand.
URL: https://www.zorraquino.com/en/dictionary/advertising/street-marketing.html

# Street marketing

Street marketing carries out communication activities in public spaces through interventions, activities or encounters associated with a brand

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is defined by the context of the activity, not necessarily by a small budget. Its design should consider movement through the space, accessibility, safety and local conditions. Permissions depend on the specific activity. Surprising the public does not justify obstructing people's routes or involving them deceptively or involuntarily.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Guerrilla marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/guerrilla-marketing.html)
- [Experiential marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/engagement-marketing.html)
- [Product sampling](https://www.zorraquino.com/en/dictionary/digital-marketing/sampling.html)