# Teaser: what it is and how it works · Zorraquino
> A teaser is an advertising piece that previews a campaign or launch with partial information to build curiosity before the reveal.
URL: https://www.zorraquino.com/en/dictionary/advertising/teaser.html

# Teaser

A teaser is an advertising piece that previews a campaign or launch by showing only partial information, to build curiosity before the reveal

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It may be a cryptic ad, a video snippet, a countdown or a holding page. The campaign is then completed with a second phase, the reveal, which discloses the product, the brand or the full message.

It is common for product, film, video game and event launches. It works best when the mystery is understandable and the reveal arrives on time; if it drags on or disappoints, interest can fade. It is related to hype, the anticipation a campaign manages to create.

Also known as

Teaser campaign

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Hype](https://www.zorraquino.com/en/dictionary/advertising/hype.html)
- [Buzz](https://www.zorraquino.com/en/dictionary/advertising/buzz.html)
- [Communication strategy](https://www.zorraquino.com/en/dictionary/advertising/communication-strategy.html)