# AEO: what it is and how it works · Zorraquino
> AEO, or answer engine optimisation, is a term used for improving the presence of content in systems that provide direct answers.
URL: https://www.zorraquino.com/en/dictionary/aeo

# AEO

AEO, or answer engine optimisation, is a term used for improving the presence of content in systems that provide direct answers

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can cover search engines, assistants and answer formats, with a scope that varies depending on who uses the term. It overlaps with SEO and GEO. The work should focus on meeting real needs, without creating repeated pages for every variation of a question.

Also known as

Answer engine optimisation

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [GEO](https://www.zorraquino.com/en/dictionary/geo)
- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)

## References

- [Google: optimisation for generative search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide)