# Brand governance: what it is and how it works · Zorraquino
> Brand governance organises responsibilities, criteria and processes for maintaining and evolving a brand.
URL: https://www.zorraquino.com/en/dictionary/brand-governance

# Brand governance

Brand governance organises responsibilities, criteria and processes for maintaining and evolving a brand

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It includes decisions on assets, approvals, exceptions and updating guidelines. It should make teams' work easier without creating unnecessary controls. A consistent brand needs usable tools and people responsible for resolving questions.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand architecture](https://www.zorraquino.com/en/dictionary/branding/branch-architecture.html)
- [Corporate brand](https://www.zorraquino.com/en/dictionary/branding/corporate-brand.html)
- [Independent brand](https://www.zorraquino.com/en/dictionary/branding/individual-product-brand.html)