# Advertising version: what it is and how it works
> An advertising version of a visual brand mark is a variant intended for particular communication uses.
URL: https://www.zorraquino.com/en/dictionary/branding/advertising-version.html

# Advertising version

An advertising version of a visual brand mark is a variant intended for particular communication uses. The term appears in some identity manuals, without constituting a universal category

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It does not always have to be simpler than the primary version or occupy a fixed level among variants. The identity system should explain which variant of the [visual brand mark](https://www.zorraquino.com/en/dictionary/branding/graphic-mark.html) suits each space and medium. The choice should preserve recognition and legibility without creating improvised adaptations that contradict the identity.

Also known as

campaign lock-up, logo variant

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)
- [Brand mark](https://www.zorraquino.com/en/dictionary/branding/graphic-mark.html)
- [Minimum size](https://www.zorraquino.com/en/dictionary/branding/minimum-reproduction-size.html)