# Sonic logo: what it is and how it works · Zorraquino
> A sonic logo is a short, distinctive sound composed for a brand that identifies it whenever it is heard; also called an audio logo.
URL: https://www.zorraquino.com/en/dictionary/branding/audio-brand.html

# Sonic logo

A sonic logo is a short, distinctive sound composed for a brand that identifies it whenever it is heard

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is the audio equivalent of a visual logo, which is why it is also called an audio logo or sonic mnemonic; in Spanish it is often referred to as an audio brand. It usually lasts a few seconds and has a simple structure, making it easy to recognise in adverts, apps, devices or touchpoints such as telephone support.

It is one element of audio branding, the discipline that defines a brand’s whole sound identity (music, voices, interface sounds). It should not be confused with a jingle, which is a longer advertising song, often with lyrics, that may change from one campaign to the next.

Also known as

audio logo, sonic mnemonic, sound logo

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Audio branding](https://www.zorraquino.com/en/dictionary/branding/audiobranding.html)
- [Jingle](https://www.zorraquino.com/en/dictionary/advertising/jingle.html)
- [Sensory branding](https://www.zorraquino.com/en/dictionary/branding/sensory-branding.html)