# Audio branding: what it is and how it works · Zorraquino
> Audio branding designs the sound elements that express a brand's identity and make it easier to recognise.
URL: https://www.zorraquino.com/en/dictionary/branding/audiobranding.html

# Audio branding

Audio branding designs the sound elements that express a brand's identity and make it easier to recognise

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can include a sonic logo, music, voices and interaction sounds. It applies to advertising, physical spaces and digital products. A sound identity should work consistently across different contexts, with attention to accessibility and usage rights.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Variants and linked concepts

- **Audio brand.** A sonic logo is a short piece that works as an acoustic identifier. It is one of the possible resources of a sound identity.

## Related concepts

- [Logotype](https://www.zorraquino.com/en/dictionary/branding/word-mark.html)
- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)
- [Verbal identity](https://www.zorraquino.com/en/dictionary/branding/verbal-identity.html)