# Brand activism: what it is and how it works · Zorraquino
> Brand activism is a company's public stance on a social, environmental or political cause.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-activism.html

# Brand activism

Brand activism is a company's public stance on a social, environmental or political cause

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its credibility depends on consistency between what the company says and what it does. Before adopting a cause, it is worth analysing how it relates to the business, what audiences expect and which decisions the organisation is prepared to stand by.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand archetype](https://www.zorraquino.com/en/dictionary/brand-archetype)
- [Brand community](https://www.zorraquino.com/en/dictionary/branding/brand-community.html)
- [Brand ambassador](https://www.zorraquino.com/en/dictionary/branding/brand-ambassador.html)