# Brand ambassador: what it is and how it works · Zorraquino
> A brand ambassador represents and recommends a brand on an ongoing basis to a particular community or audience.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-ambassador.html

# Brand ambassador

A brand ambassador represents and recommends a brand on an ongoing basis to a particular community or audience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They can be an employee, customer, specialist or content creator. The relationship can be paid or voluntary and should be disclosed transparently where appropriate. Affinity with the brand and the credibility of their recommendations are essential factors.

Also known as

Brand ambassadors

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Variants and linked concepts

- **Brand advocate.** A brand advocate recommends based on their affinity or experience. There is not always a formal ambassador relationship.

## Related concepts

- [Brand community](https://www.zorraquino.com/en/dictionary/branding/brand-community.html)
- [Brand activism](https://www.zorraquino.com/en/dictionary/branding/brand-activism.html)
- [Brand archetype](https://www.zorraquino.com/en/dictionary/brand-archetype)