# Brand community: what it is and how it works · Zorraquino
> A brand community brings together people who share interests, experiences or ties around a brand.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-community.html

# Brand community

A brand community brings together people who share interests, experiences or ties around a brand

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can develop in digital and physical spaces, with varying degrees of involvement from the company. Its value depends on participation and on its usefulness to members. Having followers on a social network does not mean an active community exists.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Variants and linked concepts

- **Brand tribe.** So-called brand tribes describe groups with affinity and shared practices. Belonging does not necessarily mean buying.

## Related concepts

- [Brand value](https://www.zorraquino.com/en/dictionary/branding/brand-value.html)
- [Brand ambassador](https://www.zorraquino.com/en/dictionary/branding/brand-ambassador.html)
- [Brand activism](https://www.zorraquino.com/en/dictionary/branding/brand-activism.html)