# Brand design: what it is and how it works · Zorraquino
> Brand design turns an organisation's strategy and identity into a recognisable system of expressions and experiences.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-design.html

# Brand design

Brand design turns an organisation's strategy and identity into a recognisable system of expressions and experiences

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Depending on the project, it includes visual, verbal, sound and interaction resources. A good system stays consistent without requiring every application to be identical. It must work in the real media and situations in which the brand engages with its audiences.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand](https://www.zorraquino.com/en/dictionary/branding/brand.html)
- [Brand strategy](https://www.zorraquino.com/en/dictionary/brand-strategy)
- [Brand identity](https://www.zorraquino.com/en/dictionary/branding/brand-identity.html)