# Brand experience: what it is and how it works · Zorraquino
> Brand experience is the set of perceptions and responses produced by a person's interactions with a brand.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-experience.html

# Brand experience

Brand experience is the set of perceptions and responses produced by a person's interactions with a brand

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It covers communication, product, service, spaces and dealings with staff. It is designed to keep the promise consistent with what actually happens. For example, a brand that promises closeness must also show it when handling a complaint.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand](https://www.zorraquino.com/en/dictionary/branding/brand.html)
- [Brand promise](https://www.zorraquino.com/en/dictionary/branding/brand-promise.html)
- [Brand strategy](https://www.zorraquino.com/en/dictionary/brand-strategy)