# Brand portfolio: what it is and how it works · Zorraquino
> A brand portfolio is the set of brands an organisation owns or manages to serve different markets and audiences.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-portfolio.html

# Brand portfolio

A brand portfolio is the set of brands an organisation owns or manages to serve different markets and audiences

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Managing it defines the role, investment and relationship of each brand to the others. Reviewing it helps detect overlaps, growth opportunities and brands that have lost their purpose. Brand architecture sets out how that set is presented.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand architecture](https://www.zorraquino.com/en/dictionary/branding/branch-architecture.html)
- [Corporate brand](https://www.zorraquino.com/en/dictionary/branding/corporate-brand.html)
- [Parent brand](https://www.zorraquino.com/en/dictionary/branding/parent-brand.html)