# Brand recognition: what it is and how it works · Zorraquino
> Brand recognition is the ability to identify a brand when given a cue, such as its name, symbol or sound.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-recognition.html

# Brand recognition

Brand recognition is the ability to identify a brand when given a cue, such as its name, symbol or sound

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It differs from unaided recall, in which the person must name the brand without seeing it. Measuring it requires controlling the cues presented. A visual asset can feel familiar without the audience correctly attributing it to its owner.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand value](https://www.zorraquino.com/en/dictionary/branding/brand-value.html)
- [Brand activism](https://www.zorraquino.com/en/dictionary/branding/brand-activism.html)
- [Brand archetype](https://www.zorraquino.com/en/dictionary/brand-archetype)