# Brand value: what it is and how it works · Zorraquino
> Brand value is the contribution a brand makes to preference, relationships with audiences and business results.
URL: https://www.zorraquino.com/en/dictionary/branding/brand-value.html

# Brand value

Brand value is the contribution a brand makes to preference, relationships with audiences and business results

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The term can refer to brand equity or to a financial valuation, which require different methods. To assess it, it is worth specifying what is being measured: recognition, associations, loyalty, the ability to sustain prices or other relevant effects.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand loyalty](https://www.zorraquino.com/en/dictionary/branding/brand-loyalty.html)
- [Brand recognition](https://www.zorraquino.com/en/dictionary/branding/brand-recognition.html)
- [Brand community](https://www.zorraquino.com/en/dictionary/branding/brand-community.html)