# Tactile branding: what it is and how it works · Zorraquino
> Tactile branding uses materials, textures and shapes as part of a brand's expression and experience.
URL: https://www.zorraquino.com/en/dictionary/branding/branding-tactil.html

# Tactile branding

Tactile branding uses materials, textures and shapes as part of a brand's expression and experience. It applies to packaging, products, spaces and other elements that people handle

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Touch can help distinguish an offer, but a heavy material or a particular texture does not convey the same feeling in every context. The choice forms part of [branding](https://www.zorraquino.com/en/dictionary/branding/branding.html) and should consider use, comfort, durability and consistency with the brand. A surface that feels appealing in a sample may behave differently during everyday use.

Also known as

haptic branding, touch branding

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Sensory branding](https://www.zorraquino.com/en/dictionary/branding/sensory-branding.html)
- [Brand packaging](https://www.zorraquino.com/en/dictionary/branding/brandpackaging.html)
- [Sensory marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/sensory-marketing.html)