# Cacophony: what it is and how it works · Zorraquino
> Cacophony is a combination of sounds that may feel awkward or unpleasant in a linguistic context.
URL: https://www.zorraquino.com/en/dictionary/branding/cacophony.html

# Cacophony

Cacophony is a combination of sounds that may feel awkward or unpleasant in a linguistic context. It matters in naming because it can make pronunciation difficult or produce unwanted associations

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The judgement depends on language, accent and the situation in which a name is used. A name should be tested by saying, hearing and writing it, particularly if it will be used over the phone or in several markets. How smoothly it sounds is an evaluation criterion, not a guarantee of recall or preference.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Euphony](https://www.zorraquino.com/en/dictionary/branding/euphony.html)
- [Naming](https://www.zorraquino.com/en/dictionary/branding/naming.html)
- [Taboo](https://www.zorraquino.com/en/dictionary/branding/taboo.html)