# E-branding: what it is and how it works · Zorraquino
> E-branding, or digital branding, builds and manages a brand's expression and experience in digital environments.
URL: https://www.zorraquino.com/en/dictionary/branding/ebranding.html

# E-branding

E-branding, or digital branding, builds and manages a brand's expression and experience in digital environments. It encompasses products, content and relationships, consistently with the brand's other touchpoints

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Digital [branding](https://www.zorraquino.com/en/dictionary/branding/branding.html) is not limited to putting a [logo](https://www.zorraquino.com/en/dictionary/branding/word-mark.html) on a website. Navigation, language and customer support also express the brand. Techno branding is included as a related meaning focused on using technology to give that expression tangible form; technical novelty needs to serve a relevant experience.

Also known as

digital branding, online branding

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Branding](https://www.zorraquino.com/en/dictionary/branding/branding.html)
- [Online reputation](https://www.zorraquino.com/en/dictionary/digital-marketing/online-reputation.html)