# Emotional benefits: what it is and how it works · Zorraquino
> Emotional benefits are the feelings a person associates with using a product or choosing a brand, such as peace of mind, enjoyment or confidence.
URL: https://www.zorraquino.com/en/dictionary/branding/emotional-benefits.html

# Emotional benefits

Emotional benefits are the feelings a person associates with using a product or choosing a brand, such as peace of mind, enjoyment or confidence. They differ from functional performance, although the two can be connected

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

For example, a service that resolves issues clearly can contribute to a customer's peace of mind. These [benefits](https://www.zorraquino.com/en/dictionary/branding/benefits.html) depend on the experience and the individual; naming them in a campaign does not produce them. An emotional promise needs behaviours that make it credible and relevant.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand benefits](https://www.zorraquino.com/en/dictionary/branding/benefits.html)
- [Functional benefits](https://www.zorraquino.com/en/dictionary/branding/functional-benefits.html)
- [Symbolic benefits](https://www.zorraquino.com/en/dictionary/branding/symbolic-benefits.html)