# Employer branding: what it is and how it works · Zorraquino
> Employer branding manages an organisation's reputation and proposition as a place to work.
URL: https://www.zorraquino.com/en/dictionary/branding/employer-branding.html

# Employer branding

Employer branding manages an organisation's reputation and proposition as a place to work

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It links the experience of employees with attracting and retaining talent. It includes culture, conditions, leadership and professional development. Recruitment communication should reflect a real experience: an attractive promise that is not kept damages trust.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Branding](https://www.zorraquino.com/en/dictionary/branding/branding.html)
- [Internal branding](https://www.zorraquino.com/en/dictionary/branding/internal-branding.html)
- [Sensory branding](https://www.zorraquino.com/en/dictionary/branding/sensory-branding.html)