# Endorsed brand: what it is and how it works · Zorraquino
> An endorsed brand keeps its own identity and shows the backing of another brand, usually the corporate one.
URL: https://www.zorraquino.com/en/dictionary/branding/endorsed-brand.html

# Endorsed brand

An endorsed brand keeps its own identity and shows the backing of another brand, usually the corporate one

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The endorsement aims to provide trust without removing the offer's differentiation. It can be expressed through a sign-off, a name or a visual relationship. Its strength should respond to what the audience needs to recognise and to the role of each brand in the portfolio.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Corporate brand](https://www.zorraquino.com/en/dictionary/branding/corporate-brand.html)
- [Brand architecture](https://www.zorraquino.com/en/dictionary/branding/branch-architecture.html)
- [Brand portfolio](https://www.zorraquino.com/en/dictionary/branding/brand-portfolio.html)